Optical Cable Corporation
What We Did
Web Design // HubSpot Implementation // Inbound Marketing
In 2017, we began working with Optical Cable Corporation (OCC) to revamp their website. The goal of the website redesign was to establish their position digitally as an industry leader.
In addition to the visual components of the site, we also worked on the functionality. Their product configuration module needed to be completely rebuilt- that meant overhauling it completely to create a more intuitive filtering process. We accomplished this by creating a question-and-answer system that allowed customers to find the appropriate product for them. Once OCC’s site launched, we set up HubSpot to support their marketing efforts.
Starting late 2017, we began work to rebrand their print marketing materials. This includes assets across sales, marketing, and trade shows.
Optical Cable Corporation & Webbege
Non-Responsive website with clunky navigation. Visitors would have to click through several levels to find their products & Solutions.
Responsive website with a focus on shortening the visitor’s time to find information. We implemented a leaner navigation and incorporated a quick search bar to narrow down products & solutions that meet the visitor’s specific needs.