Mexicali, Baja California,
What We Did
Web Design // Hubspot Implementation // Inbound Marketing
Ivemsa initially approached us to design and develop a new website for them. We worked closely with the team across the US-Mexico Border in Tijuana to design a WordPress website that conveyed Ivemsa in a manner that would allow it to better connect with manufacturing enterprises in the United States.
After successfully launching the new website, we proceeded to implement HubSpot to support Ivemsa’s marketing and sales efforts. We quickly saw an increase in their overall conversion rate from 1.2% to 9%. Consolidating their multiple systems eliminated the possibility of losing potentially deal-closing information.
Once the HubSpot implementation was complete, we kicked of our inbound marketing strategy including SEO. Establishing Ivemsa’s United States presence was our main focus.